Edusity Completes Acquisition of The Babb Group

For Immediate Release: 1 February 2023

MISSISSAUGA, ON and KATY, TX – One year after their strategic merger, Edusity has fully acquired The Babb Group (TBG), a leading academic consultancy focused on instructional design, curriculum development and professor employment.

The full acquisition sees The Babb Group and its academic job search portal Professor Services, fully integrated into the international operations of the Edusity family of companies that now includes,, and

“The Babb Group’s instructional design expertise, and their network of subject matter experts, combined with our Edusity technological specialties, is evolving online curriculum delivery,” said Edusity co-founder Vishal Shah. “The Babb Group’s influence will continue to ensure our entire organization prioritizes the learner experience as each of the four companies grow.”

“We’ve proven that we can work together creatively and effectively to ensure every product and service protects academic integrity and meets the needs of our clients,” said Sheila Fry, COO of The Babb Group. “This acquisition is a sign of even more exciting developments to come.”

The instructional design industry has seen much activity over the past few months as institutes of higher education respond to increasing student demand for fully-online courses, microcredentials and programs. Last month, TBG appointed two new instructional designers and a new manager of instructional design due to the company’s rapid growth.

“The Edusity family of companies remains committed to removing barriers to education,” said Arvind Betala, Co-Founder of Edusity. “The flexibility we can provide to online learners is another step toward meeting that commitment.”

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About Edusity

An EdTech consortium, the Edusity family of companies offers a full range of services to support the creation and delivery of online education, training, and learning and development. Edusity includes the online learning platforms and as well as The Babb Group, a leading educational consultancy in the field of instructional design and curriculum development. The fourth brand, Professor Services at the Babb Group, supports academic job seekers with mentoring, document creation and application submission services.


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Kate Baggott is Head of Content and Communications for the Edusity family of companies that includes The Babb Group and Professor Services. A digital content veteran, Kate's portfolio can be viewed at
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